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Description of franchise system
Established in 1954, Wimpy has become an iconic British brand, enjoying excellent service and great quality, freshly cooked food in a friendly environment.
With 180 restaurants across the UK in High Streets, entertainment nodes and Motorway Service Areas, the Wimpy experience is at the forefront of people’s minds.
Wimpy is a branded, fast casual restaurant business system, providing value for money products of a consistent quality. While we specialize in burgers, breakfasts and beverages we also offer an extensive range of meals to cater for every taste.
Branded crockery and cutlery is used, making Wimpy stand out as a full-service restaurant. A wide menu is offered including breakfast, desserts, quality coffee and of course, our famous Wimpy 100% beef hamburgers. All meals are freshly cooked to order. Take away service is also offered from these outlets.
The smooth taste of Wimpy Premium Blend coffee draws a wide range of customers as it keeps the promise of its tempting aroma.
With our experience and expertise in the fast food sector, buying a franchise with Wimpy can be surprisingly straightforward.
We are recognized for our commitment to our franchisees and are full members of the British Franchise Association.
Our aim is to help you every step of the way to make the right decisions when you are setting up your own business.
Our operations manual provides all existing technical information in the form of menus, recipes, specifications, procedures and records and is also available to all Franchisees on our Intranet site.
The support team for Franchisees are known as District Managers. A store is allocated to a specific District Manager depending on the area that they fall under.
The District Manager is the primary contact between Wimpy and the Franchisee. They work together with the various support departments in monitoring and advising the Franchisee. Their specialist knowledge is very important in new store openings, revamps and change of hands or management changes.
The maintenance of standards and profitability are monitored by the District Manager with the help of the Operations Campaign. This is an incentive scheme for Franchisees and is a programme dedicated to maintaining standards. The Campaign decides the best store nationally and regionally and incentive awards are presented annually. The Campaign consists mainly of store and management and assessments of the business performance.
Wimpy can supply potential franchises with a proven business concept. The outlet is owned and operated by you but you can rely on Wimpy for their support in the form of knowledge, experience, training, advertising and promotional support.
As well as promotional support, Wimpy offer franchisees invaluable benefits such as central buying, training and field team support.
As a Wimpy franchisee you will be joining an exciting and fast-moving business; Wimpy supports, encourages and works with its franchisees to produce best results!
Franchise partner profile
Wimpy has much to offer a potential franchisee. It goes without saying that Wimpy outlets and all franchised operators are selected with extreme care.