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A great business opportunity?
You probably pass it every day.

Run Your Own Business With A World Class Team


Petrol stations are no longer just about selling fuel – customers can experience a range of products and services, provided by people who take the time to understand their needs. It’s not just our relationship with Ferrari that makes Shell service stations the front-runners of retailing. With over 56,000 outlets serving some 25 million customers globally, we’re offering a multiple investment opportunity that’s nothing short of world-class.

We’re constantly working to improve our business and have recently added more than 250 new sites to our UK network. Consistent, top quality customer service is at the heart of what we do. That’s why we’re looking for bright, ambitious, business-minded people to help take our business to new levels of success.

See Your Business Succeed

Running one Shell service station is a major commitment. Running a cluster is an even bigger one. Many of our service stations are open 24/7 and 365 days a year so even when you’re not on duty, you’ll need to be confident that your team can maintain world-class service standards.

That will put your powers of leadership and ability to delegate to the test. Highly motivated and well organised, you’ll set the standard for the business under your control. You’ll therefore need to be the kind of person who can inspire professionalism, and yet still get on with all kinds of people – not least your customers. Remember, gaining their repeat business will be absolutely vital to your success – it will be up to you and your team to win them over.

The Opportunity

As a self-employed retailer, you’ll bring your skills, business approach, enthusiasm and your commitment. We, in return, supply the service stations, which are going concerns, the fuel, support and a full retailer-training programme. In short, we’ll be working together to grow the business within an honest, open environment.

  • Running a business cluster as a self-employed retailer, you’ll receive commission on all fuel sales as well as income from all shop and car wash sales. You will be expected to pay agreed royalties to Shell.
  • Grow the business and exceed estimated sales while controlling your costs, and your income will increase accordingly.
  • You own the shop stock and set your own prices up to certain maximum limits.
  • You employ and manage your own staff.
  • Shell determines the core product range within the shop, but you will be able to include some agreed local ranges and set your own prices up to certain maximum limits..
89e5955686eeac45a6bd0d227397ebdeReturns On Your Investment

Your income will depend on the type of Shell service stations you run and their locations, but you can look forward to potential earnings of between £70,000 and £90,000 per annum from year one (for a cluster of six sites), with the opportunity for additional earnings if you exceed targets and control your costs. Earnings and numbers of sites may vary and are not guaranteed.

We will require security in the form of a bank guarantee; the amount can vary depending on the cluster characteristics and the results of your credit assessment (an average of £100,000 for 6 sites). Working capital of at least £50,000 will also be required to fund your business, in order to purchase initial shop stock.

Supporting Your Success

Our excellent training will ensure you have the skills you need to succeed. Initially, you’ll receive supervised work experience and an onsite training programme at a Shell service station, tailored to suit your requirements. A training deposit of £10,000 will be refunded when you complete your training and pick up the keys to your cluster of sites. As you progress, we’ll develop your abilities through a series of tailored training courses.

Next Steps

Now you’ve got an impression of what’s on offer, here’s what to do next. Register your interest and we will be in touch to take you through the application and selection processes. If you’ve the kind of background skills we seek we’ll invite you to meet us and discuss the details in person. This will be your opportunity to ask more questions and gain a clearer idea of whether we can work together. We promise to be straightforward and honest with you at every stage. We believe that success should be founded on mutual trust and it’s in both our interests for you to succeed.

Retailers are required nationwide and a competitive relocation package is also now available for selected locations.


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Shell Retail