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LavazzaEspression  

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Join Lavazza Espression. The coffee brand

If you are seeking to enter a new profitable business venture with global brand recognition, then Lavazza Espression is the opportunity for you.

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The Franchise

Lavazza has been in the coffee business for 115 years and is the leading single-product company in the worldwide  coffee industry with a turnover in excess of €1 billion per annum.

In 2007, Lavazza introduced Lavazza Espression, embodying the highest standards and creative passion which has personified Lavazza throughout its history and which has positioned the company as the Italian point of reference worldwide in terms of quality and creativity.

Lavazza Espression is not a traditional coffee shop, and represents one of the most anticipated franchise launches within the food and beverage retail sector. Through its proven business concept and strong branding, Lavazza Espression will attract consumers to your business through four deliberately designed components:

  • The Lavazza Espression design concept
  • Unique Coffee specialities
  • Refined food recipes
  • Merchandising

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The Brand

Your business will also benefit from increased consumer awareness of Lavazza products and become the preferred destination for many consumers.

  • Lavazza are the current official sponsor of London Fashion Week and the official coffee supplier for the Wimbledon Tennis Championships.
  • Lavazza recognised by CoolBrands as one of 2011/12 “UK coolest brands”
  • Winner of the 2008 Grand Award for Restaurant Designfrom the Association of Retail Environments.

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Having introduced the business opportunity to several countries worldwide including Italy, USA, China, India, Republic of Korea and Spain, Lavazza Espression is now available as a single-unit or a multi-unit franchise opportunity in the United Kingdom and Republic of  Ireland.

Who We Are Looking For

Just as you are looking for the right franchise opportunity, we are looking for a specific type of franchisee, recognising we are very protective of our brand and evolving franchise network.

We are seeking passionate individuals who are very hands-on and willing to invest the time in their business to get the rewards and in doing so build a strong, sustainable asset-backed business, supported by the renowned Lavazza coffee brand. We are looking for individuals who:

  • Have the necessary investment finance available.
  • Previous management or executive experience or run their own business (successful career)
  • Commercial and personal drive
  • Operationally focused
  • Time management skills
  • Able to motivate and lead a team of staff
  • Committed full-time
  • Committed to delivering exceptional customer service

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Support and Training

Lavazza experts provide full support before, during and after your coffee shop opening.

Through our property partner we will locate the right store, negotiate landlord terms on your behalf and manage your Lavazza Espression shop fit. Your training will be carried out at our dedicated centres located in Turin and London and will cover the following:

  • Lavazza company and Lavazza Espression concept
  • The World of Lavazza Coffee from A to Z
  • Equipment usage and maintenance
  • Hot and cold beverage preparation and service
  • Food preparation and service
  • Service counter and table
  • Customer service
  • On the job training – opening, closing and shift change
  • Inventory management
  • Marketing

As a Lavazza Espression franchisee, you will also receive comprehensive support, including operations and marketing ensuring you and your team have all the right tools to run your business to its optimum.

Also as part of the initial franchise fee, in collaboration with you we will take care of all your health and safety issues as well as all personnel matters, leaving you to do what you’re good at, serving your customers.

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The Approval Process

After the submission of your franchise application form along with your CV and proof of funds, if you meet our criteria we will undertake a number of interviews with you. If after that, both parties are sure that the Lavazza Espression franchise is right for you, together we will identify the ideal location for your Lavazza Espression coffee shop and concurrently you will embark on your training programme.

Financial Information

The overall investment may vary and depends on several factors such as site chosen and building costs but based on a model store of 1600 sq. ft. an investment of between £180,000 and £220,000 (excluding VAT) is forecasted of which a minimum of £50,000 should be in liquid funds.

The major banks will lend up to 70% of the total cost subject to individual application.

GREAT! WHAT’S MY NEXT STEP?

Find out more about Lavazza Espression by submitting the form below and we will send you a mini-prospectus and application form if you meet our criteria.

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